Web Design in terms of creating the visual experience (UI and UX), is one of the main aspects of all web and mobile applications.
The website’s design is the first layer that the end user interacts with. This alone can put huge pressure on your shoulders, but don’t worry, solutions to most problems already exist.
This is an introduction that targets beginners to intermediate web designers who need to develop or expand their skill sets.
Between the major sections, we’ll be adding a few homework assignments. Tweet your work at @wpdevrix with hashtag #DXDesignCourse, we would love to check it out! Of course, you can expect some feedback too
Understanding the Bigger Picture
While working with many other developers and designers, we’ve noticed that the things that most people lack an understanding of the whole project.
This can be devastating for the final result and can cost the client time and money. We constantly stress how everyone in the team must understand why we build the product, what it does, what features it has and so on.
When people don’t understand this, the project will be delayed or even discontinued because of the wrong implementation.
When the whole project is not well understood, it can fail. When the final goal is vague, the results will be poor. And there is even more to it. As a designer you have to remember that you solve a problem, you don’t paint pretty boxes on the screen.
Invest time in understanding why are you designing websites.
Websites could be designed to:
- Solve a business problem through design.
- Improve user satisfaction from using a product.
- Grow sales by reducing purchase steps.
- Define consistent branding across various mediums.
- Increase conversion rates and decrease bounce rats.
Do not design a website just to make it pretty. This usually doesn’t work and if it does, then you most likely implement techniques that will fulfill the points mentioned above without understanding them.
Print, save or write down this list and place it somewhere, where you can see it every time you work on a new design.
Ask yourself those questions and make sure you have an answer. If you need more information, communicate it with your client/team.