6 THINGS INVESTORS LOOK FOR IN  A STARTUP

Solid Management Team

 Investors want to get behind a group of people they feel work well together and can deliver on their ideas.

Market Size & Overall Market

 To see a worthwhile return on their investment, most investors look for products or services in larger markets that offer the most potential for profits.

Traction

 Investors love to see startups sign on early customers or begin building their product. Ideas are great but evidence of progress is better. 

Strong, Clear Vision

 A strong vision or message is key. A good sense of purpose is an indicator of motivation and determination.

Monetization Strategy

 Investors want to know how exactly the startup plans to generate revenue, as well as its valuation, financial projections and exit strategy.

Initial Investment

 No one wants  to be the first one on the dance floor. Seeing interest or an initial investment from others will encourage new investors to get behind a startup.

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