Are you just starting out in the world of digital marketing? Want to know the key areas you need to master to succeed in the digital world?
As the face of your company, your website design needs to be professional, clean, and easy for all visitors to navigate.
Statistically, companies that blog get 55% more visitors to their websites than companies that don’t blog. There-fore, your website should include an integrated blog, which helps you provide customers with useful, relevant information.
Search Engine Optimisation
Many potential customers start at the search engines when they need what you sell. To be found, you must use search engine optimisation techniques to help your website, blog, and social media account rank high in the search engines.
A digital marketing strategy is incomplete without the investment in paid ads. In today’s competitive landscape, visibility is key. Organic search is very valuable but paid advertisement, such as Google Adwords and display ads, is crucial in gaining exposure in search results.
Because you can’t always keep your website on people’s minds, email marketing is a great way to stay in front of your customers.
Social Media Presence
Consumers utilize social channels to express their opinions, learn about new products, and engage with brands and key influencers. You must ensure that you are also active on these channels and be aware of what consumers are talking about in order to address their needs directly.
Measuring the results and trends of your website, blog, email campaigns, search engine , and social media reach plays a crucial role in any online marketing strategy. This availability of data is key to maximizing your return on investment.