HOW TO NAME A BUSINESS

Read this helpful infographic for tips on naming a business, how to name a business, and business name ideas. Read our ultimate guide to naming a business, brand, startup, and more.

1. SET THE FOUNDATION

Think about what values, ideas, and concepts you want your brand to capture. Write these down so you can build off of them.

2. KNOW YOUR AUDIENCE

Appeal to your audience’s values. It is more important that the name means something to them than to you-they’ll be the ones interacting with it.

3. THINK AHEAD

Consider everything you want your business to someday become, so you can avoid picking a name that is too narrow to fit your future scope.

4. KNOW THE DANGER ZONES

Avoid picking a name that is hard to say, hard to spell, or too unengaging. A captivating name will push your business forward.

5. START BRAINSTORMING

Harness the power of a group or start generating ideas on your own. Come up 1 with as many as you can.

6. MAKE A SHORTLIST

Once you have a long list of names,pare it down until you have about six names to narrow your focus.

7. TEST YOUR NAME

Test your name with your target audience by launching audience testing.

8. CHECK YOUR TRADEMARK

Avoid legal issues down the line by checking trademark risk before selecting your final name.

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