HOW TO IMPROVE YOUR ONLINE RANKINGS
ESTABLISHING GREAT SEARCH ENGINE OPTIMIZATION (SEO) AND BRAND EXPOSURE ONLINE CAN BE CHALLENGING!
CHECK OUT WEDDINGWIRE EDUCATION EXPERT ANDY EBON’S KEY SEO FACTORS TO BOOST YOUR ONLINE RANKINGS.
1.FOCUS ON YOUR SEARCH WORDS.
The search words that your customers would use to find your business are critical to your search strategy. Brainstorm a list of potential search terms, then focus on 8-10 search words. Be sure to include where you do business (location), what you do (category) and an industry specific qualifier – like weddings.
2.REVIEW YOUR ANALYTICS.
Pay attention to your analytics online including your website, WeddingWire Storefront, social media and blog. Use each site’s dedicated analytics tool within your account, or Google’s Webmaster tool to monitor your traffic. These metrics tell a story about your search terms, how people go to your site, and what interests your audience.
3.OWN RELEVANT DOMAIN NAMES.
If you are concerned about your reach online, you may want to consider buying multiple domain names that describe your
business and redirect to your main website to boost your search reach. Or, expand your online reputation by developing a social media or blogging presence also branded with your business name.
4.UNDERSTAND URL CONVENTIONS.
Educate yourself about how URL conventions are created, and
how to optimize all pages on your site for search. Search engines crawl all your site’s pages, not just the homepage. So instead of just ‘photos’ as part of your URL structure for a page with images of your work, consider naming it a more search-friendly term like ‘wedding-inspiration.’
5.OPTIMIZE FOR MULTIPLE SITE ENTRIES.
Consider all the work you do. Do you serve events beyond weddings? Focus on floral design in addition to wedding planning? Create pages and folders for all your expertise, so all prospects and clients can find you. If you build SEO on these pages you will drive more targeted traffic to various pages of your site.
CLIMBING TO THE TOP IN YOUR ONLINE SEARCH RANKINGS DOESN’T HAPPEN OVERNIGHT, BUT FOLLOWING THESE TIPS WILL HELP YOU TAKE IMPORTANT STEPS FORWARD EACH DAY.