Have one focus on your homepage such as summarizing services, products, or blog categories. Also use a logo bar, calls to action, and lead magnets like a newsletter form.
Don’t just talk about yourself. Explain to customers how your experience will transform into results and benefits for them.
Include a form and other means for customers to contact you like a phone number or livechat. Include links to other resources like FAQS.
Use high-resolution photos, benefit-oriented copy, and customer testimonials to drive more sales.
Clearly define the service, deliverables, pricing models, and turnaround time so clients understand exactly what they are paying for.