Website Copywriting the Ultimate Guide

HOME PAGES

Have one focus on your homepage such as summarizing services, products, or blog categories. Also use a logo bar, calls to action, and lead magnets like a newsletter form.

ABOUT PAGES

Don’t just talk about yourself. Explain to customers how your experience will transform into results and benefits for them.

CONTACT PAGES

Include a form and other means for customers to contact you like a phone number or livechat. Include links to other resources like FAQS.

PRODUCT PAGES

Use high-resolution photos, benefit-oriented copy, and customer testimonials to drive more sales.

SERVICE PAGES

Clearly define the service, deliverables, pricing models, and turnaround time so clients understand exactly what they are paying for.

You might also enjoy